Francisco H. García Pérez

PORTFOLIO

Discovery Networks

Advertainment

TV Commercial Segments.

Office Depot

Advertising

Back to School Red Hot savings.

Office Depot

Social Media-rrss

Paid & Organic.

LAMB BITES

Rebranding

Strategy & ReBrand.

Alejandra Tejada

MUsic Artist Brand

Strategy & Personal Brand.

Office Depot

Packaging

Re-Branding Strategy | Packaging.

Thaima.ssage

Branding

Identity Design + Social.

Shampoo -Salone

Brand Strategy

Beauty Salon concept and Image.
Generative AI.

Scholastic

Web Design

UX/UI.

Ondamax

Branding Strategy

Cannes Festival 360 Media/Sales Kit.

Office Depot

website Optimization

Paper Labels Website Redesign

Office Depot

Illustration

Charlotte Store Mural.

Scholastic + Juku

Web Design

Web Design Refresh.

Stock and Refresh Promo

Video Commercial Spot

Production and Post, Generative AI.

Mariella Sosa / La Clave

brand strategy

Documentary Key Art and Media Kit Design.

Office Depot

Packaging

Office Depot School Supply kit.

Juku Brand

UX/UI

Web Design.

LP Media

Branding 360

Recording Studio ReBrand.

Office Depot

Advertising Campaign

TV/OLV/VOD Commercial: Same Day Delivery.

SAMY Beauty Products

ReBranding Strategy

360 Campaign.

Miami drive

Launch Campaign

Media Strategy.

Sony pictures entertaiment

art and creative direction

Series Poster and Key Art.

Office Depot

Advertising

Success All Season long TV/OLV Promo Campaign.

Serta Product / Private Brand

Website

UX/UI.

Office Depot & Canva

Advertising Campaign 360

TV / OLV Commercial, Generative AI.

Office Depot

Branding Strategy

360 Branding Campaign.

Office Depot

Catalog and Collateral

Printed Media Brand Refresh.

ODP

Branding

Branding Strategy.

Novecento Restaurants

Branding Strategy

Argentine Restaurant Chain 900,
U.S. Cross Over.

Discovery Networks

Show Packaging

Opening Titles and Serie/Show Packaging.

ONG ALAPLAF

Branding

Corporate ID Brand Strategy for ONG.

HighMArk Brand

Website Refresh

Web ReDesign UX/UI.

AXN / Sony Pictures Ent.

Cable Network IDS

Branding.

CLEAR IMAGE

Website

Design and Development.

Visa | Discovery Netwokrs

ADVERTAIMENT

Co-Branded Content Promo Capsules.

About

Hello! I'm Francisco García, a multicultural Creative Director with 20+ years of experience leading creative teams and building brands across diverse industries.
I thrive in dynamic, collaborative environments—always seeking innovative solutions to complex creative challenges.

With a career spanning design, marketing, and product development, I’ve launched, grown, and reinvented brands by uniting bold creative vision with strategic business insight.
I focus on long-term brand building, using cross-functional collaboration and systems thinking to ensure creative work drives meaningful results.
I also embrace emerging technologies like AI to amplify efficiency, collaboration, and imaginative problem-solving within my teams.

My passion is crafting authentic, lasting brand experiences that truly connect with people.

I’m excited to bring my creative leadership into an in-house team environment, guiding collaboration, nurturing talent, and shaping a brand’s story from within for the long run.

Capabilities

Creative Strategy

Developing and implementing high-level creative plans that align with business goals and brand vision.
I excel at translating insights into strategic roadmaps for campaigns and products, working closely with marketing, product, and leadership teams to drive long-term growth and innovation.

PRODUCTION | DIRECTION | POST-PRODUCTION

Hands-on experience leading end-to-end production of content across digital, print, and video.
I oversee multidisciplinary teams and workflows to deliver high-quality, on-brand creative deliverables on time and on budget
ensuring ideas are executed flawlessly from concept through completion.

BRANDING

Expertise in crafting and evolving brand identities that resonate across cultures and markets.
I champion brand consistency and stewardship by developing comprehensive brand systems—visual, verbal, and experiential—so that every
touchpoint reinforces the brand’s connection with its audience.

DESIGN 360

A holistic 360° design approach spanning UX/UI, web, motion graphics, print, and environmental design.
By thinking in systems and across disciplines, I ensure cohesive, user-centered experiences at every touchpoint, creating unified designs
that engage customers wherever they interact with the brand.

MARKETING

Proven ability to translate marketing objectives into compelling creative campaigns that drive results.
I collaborate with cross-functional stakeholders to make sure design and content not only look great but also perform—whether by boosting engagement,
conversion, or brand loyalty—always tying creative work to clear strategic goals and audience insights.

HIGHLIGHTS

viral by design

During my six-year tenure on Office Depot’s in-house creative team, I helped lead a comprehensive brand refresh across private-label categories—from educational toys to ergonomic seating. One standout element was the redesign of the company’s shipping boxes, created as part of a larger effort to visually unify the customer experience across platforms. Inspired by the concept of “Thousands of Products Within Reach,” we developed a packaging system that used custom icons and bold branding to create a playful, informative visual language. The box itself became a storytelling device—anchoring the refreshed brand identity not only in physical touchpoints but also across broadcast TV, OLV, digital ads, and UGC campaigns. It served as a key brand signature: instantly recognizable, on-message, and woven into the full 360° content ecosystem. This design approach helped reinforce brand perception, streamline the e-commerce journey, and establish private-label lines as core elements of Office Depot and OfficeMax’s revitalized identity.

Brand crossover

I led a comprehensive brand revitalization for Novecento, a classic Argentinian bistro looking to attract a younger international audience. Working closely with their leadership, we introduced fresh, vibrant visuals and a modern brand voice—transforming the restaurant’s identity and customer experience while still honoring its culinary heritage.

Advertainment

As creative lead for Discovery’s product integration division, I helped develop multiple “advertainment” strategies that seamlessly blended brand storytelling with entertainment content. These campaigns boosted audience engagement by integrating partner products into compelling, high-quality segments—reinforcing Discovery’s reputation for innovation while delivering value for advertisers through immersive, story-driven placements.

Packed with Fun

For a newly launched family-owned brand with a playful product line, I led a complete branding and packaging refresh to infuse a fun, personal touch. We created an approachable visual identity and vibrant packaging system that pops off the shelf—laying the groundwork for a memorable customer experience and the brand’s future growth.

Contact

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