Art & Creative Director
- Designer 360 -
Specialized in Go-to Market,
Branding and Content.
Reel
A quick look from early to recent days with work Incuding: Art & Creative Direction, AV Production/Direction, Post, VFX, Broadcast Design, Animation 2D-3D.
OD/OMX: Canva
I wrote and produced a spot/campaign that achieved 25 million views and excellent ROI. It was done entirely in-house and outperformed more expensive productions.
OD/OMX: Imagine Success
We created this video with the in-house copywriting folks, marketing, and production audiovisual unit. I had the opportunity to work from the idea to the final piece of the branding campaign/manifesto, refreshing and repositioning the brand with excellent results. This short (originally 3 min.) was mostly used for business internal communication events, generating excellent tear-dropping enthusiasm for OD/OMX's new motto, which helped generate great partnerships with school districts and vendors and brands like Crayola®.
OD/OMX: Back 2 School Campaign
It is a simple, fun, and effective commercial. Sales and Marketing's initial brief was, "500+ items, must show variety, immediacy, and sales prices" (I'm not a big fan of hard sales). Well... it was accomplished in record time. Following my direction to renew the OD/OMX branding to appeal not only to parents, did great on ROI and focus groups, even topping big online and retail brands in many aspects of US territory.
OD/OMX: Same Day Delivery
Departing from the typical big money and madness from retail store/brands Q4 promotion, we leveraged the satisfaction OD/OMX top-of-the-class one-day delivery has, showing in a secular way the enjoyment and delightful experience of shopping with OD/OMx on this hectic season.
OD/OMX: Restock and Refresh 2024
The challenge here was to introduce product assortment, which, for me, usually is a difficult task to keep viewers engaged on story-driven content, not so fun products were shown in a fun way to make it happen, a simple, quick, effective sequence appealing to WFH, entrepreneur, or business owners, reminding the preparedness to start with enthusiasm to a new year, with all the variety of products for this task that OD/OMX can only offer with same-day delivery. It has 2 Million views and counting.
OD/OMX: Private brands
This microsite was conceived to promote all OD/OMX private brands in one place. Our team produced beautiful photography, which achieved great results regarding production values, perception and engagement, and brand value.
OD/OMX: Private brand Scholastic and Juku
It is a fun and clean approach to capturing the creative and educational private brands Scholastic and Juku.
OD/OMX: Private brand Scholastic
OD/OMX: Private brand Scholastic
OD/OMX: Private brand Juku
OD/OMX: Private brand HighMarrk
OD/OMX: Private brand Realspace
OD/OMX: Private brand Realspace
OD/OMX: Serta Chair private line
One of the most interesting and formidable segments is seating. This page helped capture the differences, functions, and values of all the options offered in one quick look. The user experience fits to the point in a playful way and from a better angle
OD/OMX: Serta Chair private line
OD/OMX: Serta Chair private line
OD/OMX: Corporate Site
Based on the OD/OMX brand culture motto, "the difference is you," we put together this site; several proposals from super creative to more conventional/corporate were delivered, all worked, and this one was picked and carried out our reinvigorated brand culture push to capture new talent, beautiful content with testimonials and social initiatives of this 35+ years old startup with a great mission and proven contribution to communities it operates.
OD/OMX: Private Brand Labels
OD/OMX: Private Brand Labels
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface with a modular structure to update, mix, match, and seamlessly do updates from API.
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface, with a modular structure to easily add monthly themes for campaigns and special promotions and a shop bar multifunction for instantly accessing value props for products, e.g., same-day delivery, rebates, etc.
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface, with a modular structure to easily add monthly themes for campaigns and special promotions and a shop bar multifunction for instantly accessing value props for products, e.g., same-day delivery, rebates, etc.
About me...
Hello, I'm Francisco Garcia, a multidisciplinary design and creative leader. For years, I've worked as a designer and creative leader in fields like UX/UI, RRSS, print, visual design, advertising, branding, and brand experience. My skills are diverse, and I excel in multiple areas within creative and artistic fields, including the ability to bring a fresh perspective to projects while also adhering to the original vision and creative directives provided. I am a creative, innovative thinker and have an extensive knowledge base, from the technical to the theoretical. I am a collaborative and communicative leader and am adept at working on my own, as well as contributing to and leading creative teams of designers, developers, marketers, and project managers. I have also collaborated with various NGOs and humanitarian aid organizations. When I'm able, I donate my professional services to projects that give back to my community. I'm dedicated to excellence, and I take pride in my work. I strive to produce creative work that not only meets but surpasses the client's expectations and delivers an incredible experience to the end-user.
For more details, please download my CV here.
Thank you!
Brands I have worked with.
