Crafting Compelling Brand Stories
with AI-Driven Content
OD/OMX: Canva
This spot went from pilot to production in record time, accomplishing great engagement and market expansion results. It is an excellent example of creativity and restfulness, cost-saving, and efficient production done entirely in-house.
OD/OMX: Imagine Success
We’ve created this video by teaming up the in-house copy folks, marketing, and production audiovisual unit. I had the opportunity to work from the idea to the final piece of the branding campaign/manifesto, refreshing and repositioning the brand with excellent results.
OD/OMX: Same Day Delivery
Departing from the typical big money and madness from retail store/brands Q4 promotion, we leveraged the satisfaction OD/OMX top-of-the-class one-day delivery has, showing in a secular way the enjoyment and delightful experience of shopping with OD/OMx on this hectic season.
OD/OMX: Back 2 School Campaign
It is a simple, fun, and effective commercial. Sales and Marketing's initial brief was, "500+ items, must show variety, immediacy, and sales prices" (I'm not a big fan of hard sales). Well... it was accomplished in record time. Following my direction to renew the OD/OMX branding to appeal not only to parents, did great on ROI and focus groups, even topping big online and retail brands in many aspects of US territory.
OD/OMX: Restock and Refresh 2024
The spot was created for internal communications, with strong branding and culture, and to activate Imagine Success repositioning. It showed the accomplishments and faces of our audience. It was fun, well-received, and had excellent results.
OD/OMX: Private brands
This microsite was conceived to promote all OD/OMX private brands in one place. Our team produced beautiful photography, which achieved great results regarding production values, perception and engagement, and brand value.
OD/OMX: Private brand Scholastic and Juku
It is a fun and clean approach to capturing the creative and educational private brands Scholastic and Juku.
OD/OMX: Private brand Scholastic
Building around these fun and colorful private brand products, I built a page with captivating products in the center. On this occasion, less is more, and the colorful palette and cleanliness helped to navigate and attract the consumers.
OD/OMX: Serta Chair private line
One of the most interesting and formidable segments is seating; this page helped capture in one quick look the endless and sometimes overwhelming options we all experience when deciding the best fit for our work chair, especially when this potential buy is done online. This page highlighted the differences, functions, and values of all the options offered, done in a playful manner for better accessibility and engagement.
OD/OMX: Serta Chair private line
One of the most interesting and formidable segments is seating. This page helped capture the differences, functions, and values of all the options offered in one quick look. The user experience fits to the point in a playful way and from a better angle.
OD/OMX: Corporate Site
Based on the OD/OMX brand culture motto, "the difference is you," we put together this site; several proposals from super creative to more conventional/corporate were delivered, all worked, and this one was picked and carried out our reinvigorated brand culture push to capture new talent, beautiful content with testimonials and social initiatives of this 35+ years old startup with a great mission and proven contribution to communities it operates.
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface with a modular structure to update, mix, match, and seamlessly do updates from API.
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface, with a modular structure to easily add monthly themes for campaigns and special promotions and a shop bar multifunction for instantly accessing value props for products, e.g., same-day delivery, rebates, etc.
OD/OMX: Mobile app
Refreshing and optimizing the online mobile store design interface, with a modular structure to easily add monthly themes for campaigns and special promotions and a shop bar multifunction for instantly accessing value props for products, e.g., same-day delivery, rebates, etc.
About me...
Marketing & Branding Strategy ACD,
AV Producer/Director.
Hello, I'm Francisco Garcia, a multidisciplinary design and creative leader. With expertise in UX/UI, branding, and visual design, I leverage AI tools to amplify creativity and efficiency. As a collaborative leader, I harness AI to streamline workflows, unlock new possibilities, and drive positive social change. I'm dedicated to excellence, delivering innovative, AI-driven content that surpasses client expectations and delights end-users. I have also collaborated with various NGOs and humanitarian aid organizations. When I'm able, I donate my professional services to projects that give back to my community. I'm dedicated to excellence, and I take pride in my work. I strive to produce creative work that not only meets but surpasses the client's expectations and delivers an incredible experience to the end-user.
For more details, please download the CV here.
Thank you!
Brands I have worked with.
