Crafting Compelling Brand Stories
with AI-Driven Content
OD/OMX: Canva
This campaign went from pilot to production in record time, achieving impressive engagement and market expansion results. It showcases the power of creativity, resourcefulness, cost-effectiveness, and efficient in-house production.
OD/OMX: Imagine Success
We developed this video through a collaborative effort between our in-house copy team, marketing, and production audiovisual unit. I had the opportunity to oversee the project from concept to completion, crafting a branding campaign and manifesto that successfully refreshed and repositioned the brand with outstanding results. This project was a key milestone in a 2-year effort to modernize the brand, a vision I'd championed since its inception. I worked closely with stakeholders, including VPs, to bring this vision to life, updating the brand voice to resonate with entrepreneurs and students on a deeper emotional level. A talented associate from our copy team crafted the final copy, bringing a perfect tone and style to the script that truly touched hearts. The resulting master spot was adapted for various formats and lengths, effectively showcasing our brand's refreshed identity and message across multiple channels.
OD/OMX: Same Day Delivery
Departing from the typical big-budget retail promotions, we took a different approach for Q4. By highlighting the satisfaction of OD/OMX's top-notch one-day delivery, we showcased the joy and delightful experience of shopping with them during the hectic holiday season, in a refreshingly secular way.
OD/OMX: Back 2 School Campaign
This simple, fun, and effective commercial delivered impressive results. Despite the challenging brief from Sales and Marketing – showcasing over 500 items, highlighting variety, immediacy, and sales prices – we accomplished the project in record time. By focusing on renewing the OD/OMX branding to appeal to a broader audience beyond just parents, we achieved a strong ROI and positive focus group feedback, even outperforming major online and retail brands in several US territories.
OD/OMX: Restock and Refresh 2024
The video was created for internal communications, showcasing our company's strong branding and culture while activating the Imagine Success repositioning initiative. By highlighting the accomplishments and faces of our audience, we crafted a fun and engaging piece that resonated well with viewers and delivered excellent results.
OD/OMX: Private brands
This microsite was designed to showcase all OD/OMX private brands in a single platform. Our team created stunning photography that delivered outstanding results in terms of production values, brand perception, engagement, and overall brand value.
OD/OMX: Private brand Scholastic and Juku
This project takes a fun and clean approach to showcasing the creative and educational private brands Scholastic and Juku.
OD/OMX: Private brand Scholastic
I designed a page that puts captivating products front and center, surrounded by the fun and colorful branding of these private label products. By embracing a clean and minimalist approach, the vibrant color palette takes center stage, making it easy for consumers to navigate and engage with the content.
OD/OMX: Serta Chair private line
The seating segment can be one of the most complex and overwhelming categories, especially when shopping online. This page effectively addressed that challenge by providing a clear and concise overview of the various options, highlighting their differences, functions, and values in a playful and engaging way.
OD/OMX: Serta Chair private line
This seating page effectively showcases the differences, functions, and values of various options at a glance. The user experience is enhanced by a playful design that presents the information from a fresh and engaging angle.
OD/OMX: Corporate Site
Guided by the OD/OMX brand culture motto, 'the difference is you,' we developed a website that embodies our reinvigorated brand culture. After exploring various creative and corporate approaches, we selected a design that showcases our mission, beautiful content, testimonials, and social initiatives. This platform aims to attract new talent and highlight our company's 35+ years of commitment to making a positive impact in the communities we serve.
OD/OMX: Mobile app
I led the effort to refresh and optimize the online mobile store's design interface, implementing a modular structure that enables easy updates, flexibility, and seamless integration with API updates.
OD/OMX: Mobile app
I refreshed and optimized the online mobile store's design interface, implementing a modular structure that enables easy addition of monthly themes for campaigns and promotions. The design also features a multifunctional shop bar that provides instant access to key product value propositions, such as same-day delivery and rebates.
OD/OMX: Mobile app
Refreshed and optimized the online mobile store's design interface with a modular structure, allowing for easy addition of monthly themes and promotions. The shop bar features multifunctionality, providing instant access to product value props like same-day delivery and rebates.
About me...
Francisco H. García | Multidisciplinary Design & Creative Leader.
I craft innovative, AI-driven experiences that exceed client expectations and delight end-users. With expertise in UX/UI, branding, and visual design, I harness AI to boost creativity, streamline workflows, and drive positive impact. Collaborative leader dedicated to excellence, with a track record of partnering with NGOs and humanitarian aid organizations. When possible, I contribute my skills to community-driven projects, striving to make a difference through design.
For more details, please download the CV here.
Thank you!
Brands I have worked with.
