The strategy repurposed a premium studio photo shoot (custom sets, casting and props, produced for print and digital) into engaging video spots in a donut format, showcasing seasonal offers with beautiful typography and stylish minimal animation.
Engagement surpassed 2 million views on YouTube alone, not counting TV or VOD. And by optimizing in-house production while raising the visual value, an effort I led, the campaign contributed to savings of approximately $1 million that year.
