When I joined the team, I saw an opportunity to give the brand a signature look across every medium: photography, video, graphics and illustration. After pitching several directions, this one won: Lego-inspired building blocks compiled into simplified characters with vibrant colors, symbolizing entrepreneurs, businesses and Office Depot's professional audience.
Produced with a mix of stock and generative AI, the system culminated in one of my favorite pieces: the OfficeMax mural for the Charlotte, North Carolina store.
