As part of Office Depot's brand refresh, I redesigned the shipping boxes to showcase product variety and unlock new sponsorship opportunities. A rhythmic layout of icons and a bold red logo turned every box into a signature storytelling element, one that kept resurfacing in social campaigns and TV commercials long after launch.
← All work
OFFICE DEPOT · BRANDING · PACKAGING
SHIPPING BOXES.
The humble shipping box, promoted to brand ambassador: a playful, technical redesign that went viral on social and landed in TV commercials.