Alejandra Tejada · Music Artist Brand
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ALEJANDRA TEJADA.

A steampunk Indigenous Queen: a full artist brand for a composer fusing Latin-Caribbean rhythm with rock, filmed between a Miami Beach mansion and rough seas.

ClientMS Films · Alejandra Tejada
Year2010
RoleCreative Direction · Art Direction · Film Direction · VFX · Animation
FormatArtist Branding · Design 360 · Music Video · Launch

THE STORY

MS Films brought me in to develop the brand for Alejandra Tejada, a young composer and singer blending Latin and Caribbean rhythms with rock fusion. After immersing in her style and vision, we crafted a steampunk Indigenous Queen concept in which the Old Continent is colonized by the New: silver dragons, roses, fire and a coat of arms.

Collaborating with a renowned choreographer and set designer who've worked with icons like Madonna and Britney Spears, we filmed at stunning locations, including a Miami Beach mansion and a yacht navigating rough seas. Watch the teaser below.

THE TEASER

The brand in motion: steampunk royalty, silver dragons and rough seas.

STILLS

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