Collaborating with sales, clients and a production company, we built a co-branded venture showcasing Visa's value in travel: cameras traveled to Brazil with Discovery hosts to capture scripted vacation scenes featuring Visa, emphasizing brand presence and added value. The capsules drew design inspiration from the security marks on travel checks, tailored to local Visa brand usage.
The highlight: a 10-second closing segment of voiceover, 3D animation and motion graphics that communicated Visa's versatility and value proposition, visually. It worked so well the animation remained a signature element for Visa's benefits years later.
