As part of the team reimagining Office Depot's brand identity, I spearheaded a comprehensive look-and-feel redesign across multiple touchpoints. The 2019 catalog was a key component, showcasing product variety and seamless ordering via print and the newly launched mobile app.
The visual narrative extended well beyond the page, into videos, commercials, packaging and in-store experiences. Print and digital merged into one cohesive story, driving sales and strong ROI while amplifying the brand.
