TV network branding is a longstanding passion, and AXN is a favorite chapter. I played a key role in shaping and evolving the brand's personality from launch to maturity: an identity strong enough to adapt seamlessly through multiple market shifts.
The work earned numerous BDA and Promax awards. One standout, the provocative 'Bodies of Extreme Sports' campaign, took 9 awards in a row in my final year before transitioning to MTV. The archive reel below (0:27) pulls a few brief segments.
