Office Depot · Stock and Refresh Promotional Campaign
← All work OFFICE DEPOT · PROMO · TV/SOCIAL

STOCK & REFRESH.

Fifteen seconds of year-end energy: generative AI meets in-house product photography, featuring the newly launched shipping box.

ClientOffice Depot
Year2023
RoleCreative Direction · Motion Graphics · Production · VFX
FormatAdvertising Campaign · TV/OLV/VOD · Social

THE STORY

This promo spot captures the excitement of year-end prep and New Year beginnings, blending generative AI with in-house photography to align with the brand's yearly refresh and catalog design. Cleverly showcasing a wide product range, with the newly launched shipping box in a starring role, it adapted seamlessly across social platforms and formats.

THE REEL

The :15 spot.

STILLS

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