The brief was end-of-year urgency; the answer was serenity. Instead of countdown clocks and shouting price tags, the campaign leaned into the quiet satisfaction of shopping with guaranteed one-day delivery, and generative AI kept production seamless from board to final.
This page also documents the road not taken: a Version 'B' storyboard I wrote around a catchy jingle, pitched for a potential collaboration with Fulton Lee. The explorations are part of the story.
