For a SAP guru turned healing practitioner, the vision was a brand that embodies healing the way Nike embodies athletics. The logo merges the Caduceus, the winged figure long associated with healing, with imagery of freedom and uplift: a streamlined winged design with vertebrae elements conveying expansion and liberation.
The launch strategy went further: 48 pieces of social content, a full year's worth, created with generative AI, establishing the brand's presence and communicating her unique value proposition from day one. Below: the social launch mosaic, imagotype, emblem and logo.
