Discovery · Garage Tech News
← All work DISCOVERY NETWORKS · ADVERTAINMENT · SHOW PACKAGING

GARAGE TECH NEWS.

Branded content capsules that turned sponsor placements into segments people actually wanted to watch, wrapped in show packaging that gave the iconic Discovery "D" a fresh spin.

ClientDiscovery Networks
Year2014
RoleCreative Direction · Motion Design · Animation · Post
FormatAdvertainment Capsules · Show Packaging

THE STORY

As lead developer of Discovery Garage Tech, I created a platform where auto enthusiasts could dive into the latest products and trends: engaging content capsules with strategic brand placements, and a full visual identity with logos and packaging.

A key highlight was modernizing the iconic Discovery Earth 'D' symbol, which became a staple for the brand. These capsules, alongside other high-quality content, elevated the viewer experience and reinforced the network's commitment to excellence.

THE REEL

Full packaging system in motion: opens, transitions, lower thirds and sponsor integrations, built to feel like part of the show instead of a commercial break.

STILLS

NEXT PROJECT · MIAMI DRIVE

MIAMI DRIVE →

View case study
QUICK INDEX · 01–35
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35