Office Depot / Serta Private Brand · Web UX/UI
← All work OFFICE DEPOT · PRIVATE BRAND · WEB UX/UI

SERTA.

Seating, simplified: a playful page that untangles one of e-commerce's most overwhelming categories.

ClientOffice Depot · Serta
Year2021
RoleCreative Direction · Art Direction · Design · Web Dev · Research
FormatWeb Design · UX/UI

THE STORY

The seating segment can be one of the most complex categories to shop online. This page tackles that head-on: a clear, concise overview of the options, highlighting their differences, functions and values in a playful, engaging way.

STILLS

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