La Clave Documentary · Opening Title, Key Art & Media Kit
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LA CLAVE.

Opening titles, key art and a media kit for a documentary tracing reggaeton's rise, from street controversy to global force.

ClientMariella Sosa · MS Films
Year2012
RoleCreative Direction · Art Direction · Graphic Design · Illustration
FormatOpening Titles · Key Art · Media Kit · Branding

THE STORY

Photographer-director Mariella Sosa, known for her iconic work with Latin music legends like Selena, Marc Anthony, Gilberto Santa Rosa and the Fania All-Stars, proposed a documentary exploring the early controversy and evolution of reggaeton, drawing parallels with swing, rock 'n' roll, salsa and hip-hop. Produced on a shoestring budget and powered by her industry relationships, the film features producers and musicians reflecting on the genre's Afro-Caribbean roots, La Clave, the dembow and bomba rhythms, and the storytelling of La Plena and tiraera.

My contribution: visuals that communicate the beauty of that vibrant mix. Street murals reflecting the genre's raw, popular roots; symbols of religion, daily life and music idols; graphics in an organic, unpretentious style true to the project's spirit. The documentary went on to screen at international film festivals and streams on FilmHub.

STILLS

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