Shampoo Salone · Business Strategy & Branding
← All work SHAMPOO SALONE · STRATEGY · BRANDING

SHAMPOO SALONE.

A bold, retro-inspired identity for a new salon venture by international fashion hair designer Pier Scarduelli. Fun, clean and built to own the street.

ClientShampoo Salone
Year2023
RoleCreative Direction · Art Direction · Design · Strategy · Research
FormatBranding · Illustration · Generative AI · Web Dev

THE STORY

Backed by research into a distinct salon and beauty-product experience, with custom-made furniture by LunaBella Inc., the brand landed on a retro-fresh look: approachable, eye-catching and perfect for maximizing commercial street exposure.

Generative AI powered the wall-wrap illustration, streamlining both visualization and production. The result captured the salon's essence and delighted the client.

THE REEL

The identity in motion.

STILLS

NEXT PROJECT · OFFICE DEPOT

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