Miami's ultra-wealthy leave Ferrari red, Lamborghini yellow and Bentley blue parked for months, sometimes years, while they jet off, bringing little more than a toothbrush to their luxury beachside condos. That insight became the campaign.
Our agency team created a playful, colorful ad juxtaposing exotic cars with everyday items (disposable beach sandals included), poking fun at extravagance to make people smile, dream big and take notice, while speaking directly to the select few who own the keys.
